New TowerGeeks Community Takes Off

THIEF RIVER FALLS, Minnesota, USA - July 6, 2009

The current buzz in the engineering world is Freescale Semiconductor's new Tower System and, an exclusive online community created for engineers by Digi-Key.

The Tower System is a modular, reconfigurable development platform for 8-, 16-, and 32-bit microcontrollers that allows designers to get to market faster with packaged evaluation boards, tools, and runtime software. Comprised of three types of modules (microcontroller, peripheral, and elevator modules), the Tower System enables engineers to reuse tools and rapidly prototype designs. Components comprising the Tower System are in stock and available for immediate shipment on Digi-Key's global websites.

"We're very excited about TowerGeeks," says Mark Larson, Digi-Key president and COO. "It's a place for engineers to share their ideas via the chat room and forum. With some cool prizes at stake, it's a place for fun and a little friendly competition as well. It is going to be interesting to see what engineers have in mind for these cutting-edge products."

During the month of July, Digi-Key will provide prizes for the "First Tower System Challenge." To qualify for the challenge, purchase a Tower System and show it in a video while explaining what you plan to build with it. July's competitions and prizes include:

  • The first 25 TowerGeeks members to meet the "First Tower System Challenge" video requirements will receive a TowerGeeks shirt.
  • Every week during July, a $25 Visa gift card and "Geek of the Week" title will be awarded to the member whose qualifying video is viewed the most times during each week.
  • Finally, a Kindle 2 wireless reading device and "Geek of the Month" title will be awarded to the member whose qualifying video is most viewed during the month of July.

"We invite everyone to check out and join us at TowerGeeks," Larson says. "Where better for design engineers to learn and share ideas than from and with each other?"

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.