Digi-Key’s TechXchangeSM and Hearst Electronics Group Announce a Ground-Breaking Social Aggregation Partnership

THIEF RIVER FALLS, Minnesota, USA - September 8, 2011

Electronic components distributor Digi-Key Corporation, recognized by design engineers as having the industry's broadest selection of electronic components available for immediate shipment, today announced that the Hearst Electronics Group's Electronic Products, EEM, and ICMaster have partnered with Digi-Key's TechXchangeSM online engineering community.

Hearst Electronics Group has committed to adopting TechXchange as its only electronics-based community forum. Editors from Hearst's electronic-focused publications will participate in TechXchange in order to provide the engineering and procurement community with qualified input and aid in design or electronics inquiries.

"Digi-Key's social aggregation strategy is in full bloom with this exclusive community partnership with Hearst Electronics group," said Tony Harris, chief marketing officer, Digi-Key Corporation. "This partnership enables Digi-Key's TechXchange community platform to have direct access to engineers worldwide and in China as TechXchange's branding presence will be known to hundreds of thousands of 21IC users. With the support of Hearst Electronics Group and its broad audience, TechXchange will increase its reputation as a credible, informative resource for the engineering communities we currently serve."

Hearst Electronics Group provides new product information, ebooks, forums, webcasts, videos and more internationally in China (21IC.com and EP China) and European nations (ElectronicSpecifier.com). The group's total worldwide audience is over 1.2 million. Hearst brands include Electronic Products, ARM, EEM, eeTECHBriefs, StockCheck, Embedded Developer, ICMaster, and more.

"We are delighted to work with Digi-Key in providing a forum for our audience to ask questions, share insights and find solutions peer to peer through TechXchange. Digi-Key continues to bring new and innovative products to the design engineering community worldwide to help engineers be more efficient in their jobs, and we are honored to be Digi-Key's partner," said William Barron, VP & Publishing Director, Hearst Business Media.

Digi-Key's TechXchange is a user-to-user forum where design engineers and hobbyists can discuss technology, products, designs, and more, while participating in discussions, asking questions of the community or of subject matter experts. TechXchange is organized by six specific technology-based groups: the Energy Harvesting, Lighting, Microcontroller, Power, Sensors, and Wireless communities. There is also a general community for queries which do not fit the six previously mentioned technologies.

About Hearst Electronics Group

Hearst Electronics Group is the largest publisher of product information to the electronics industry. Its directories, e-newsletters, websites, magazines, webcasts, inventory access tools, and databases are invaluable resources for engineers involved in product design. Hearst Electronics Group is part of Hearst Business Media (HBM), an operating group of the Hearst Corporation. For additional information about Hearst Electronics Group, please visit http://www.hearstadvantage.com.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the Digi-Key website.