NXP Leverages Digi-Key's Hybrid Distribution Model to Foster Global Production-Level Customer Growth

THIEF RIVER FALLS, Minnesota, USA - January 13, 2014

Global electronic components distributor Digi-Key Corporation, the industry leader in electronic component selection, availability and delivery, today announced NXP's support of increasing production-level quantities of its semiconductor line. Responding to increasing customer demand, NXP joins a growing number of component suppliers seeking a next-generation distributor, offering a broad, high-mix supply of in-stock components.

"Digi-Key has long been a trusted partner in reaching a global customer audience," said Pierre Laboisse, Senior Vice President at NXP Semiconductors. "We see tremendous value in Digi-Key's hybrid model as a means of reaching a more diverse production audience. We look forward to growing this partnership in the coming years."

As trends in distribution have necessitated on-demand resources, as well as greater speed and flexibility in the supply chain, NXP saw value in positioning Digi-Key as a key partner in accelerating global growth.

"Digi-Key provides an exceptional value for our global business customers," said Mark Zack, Vice President, Global Semiconductor Product at Digi-Key. "This partnership will enable innovative component suppliers such as NXP to offer a more complete, 'Prototype to Production,' supply-chain solution."

All of NXP's innovative products are available for immediate shipment by visiting the Digi-Key website.

About Digi-Key Corporation

Digi-Key Corporation, based in Thief River Falls, Minn., is a global, full-service provider of both prototype/design and production quantities of electronic components, offering more than three million products from over 650 quality name-brand manufacturers. With over one million products in stock and an impressive selection of online resources, Digi-Key is committed to stocking the broadest range of electronic components in the industry and providing the best service possible to its customers. Additional information and access to Digi-Key's broad product offering is available on the www.digikey.ee.